Made In Eden: Brand Redesign
A brand overhaul for a business that makes handmade accessories.
The initial challenge was to take the owner’s logo, which was created using an AI image generator tool, and turn it into something more suitable for a logo/brand. The AI logo had all the personality aspects of the brand but was in no way suitable to be an identifiable mark that could be versatile for many uses. It was too detailed and was more of an illustration, and lacked a source file in which more things could be built off of it.
After some research, the logo that was eventually created was one which combined the owner’s last name initial, handmade sewing, and floral aesthetics into a single mark. The flower highlighted being the birth flower of one of her children, making it more personal to her but also fitting the theme.
So far, the client has been able to unify the branding from pop-up shops down to the very hand sewn tags that go into the products themselves. The recognizability of the product has brought the brand a whole flock of new followers and customers since the launch of the new look.
